Super Bowl ads aim for the heart – and sometimes lower

Posted By Web Hosting News on January 29, 2018

 

After a year of political and cultural upheaval, Super Bowl advertisers appear to be pulling back from themes of unity in favor of in-game stunts and ads that aim for the heart — and in some cases even lower. The stakes are high since a 30-second spot costs more than $5 million for airtime alone.

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